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Barry
Mr. Do It All
Oct 3, 2005, 5:58 PM
Post #1 of 1
(465 views)
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Stupid Sony Jesus Ad
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Over in Italy, heartland of the Catholic faith, Sony "celebrated" the 10th anniversary of its PlayStation game console by running a series of ads in newspapers and magazines. The tagline: "Ten years of passion," featuring a grinning gamer wearing a crown of "thorns" woven from the PlayStation's geometric-figures logo. In a statement, Sony Computer Entertainment Italia expressed regret over the reaction to the advert. It acknowledged that the "spirit of the message was misunderstood" and said the campaign would not continue.
Attempting to spin the story, Sony replied to critics by "regretting ... the reactions to the advertisement" -- rather than regretting running the ad in the first place. It proceeded to blame its critics for "misunderstanding" the spirit (pun presumably unintended) of its "message." That bungled bit of PR hackery should ensure only another round of criticism for Sony.
Sony has now apologized for an advertising campaign for its PlayStation game console which featured a young man wearing a crown of thorns with the slogan "Ten years of passion." In the Bible, Jesus was forced to wear a crown of thorns by mocking Roman guards before he was crucified. In the advert, a young man smiles cheekily, wearing a crown whose thorns are twisted into the geometric shapes that are PlayStation's logo.
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