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The Omniscient
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Nov 15, 2004, 7:25 PM
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Halo 2 Top $100 Million First Day Sales
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Already blowing GTA 4 out of the water, first-day sales of Halo 2 reached $100 million, a senior Microsoft games executive said. The launch would be one of the largest in gaming history and would dwarf the first-day figures of even the biggest historical hits in the movie and music businesses.
In addition to around 1.5 million pre-sold units, Moore said one retailer sold 8,500 units in the first 11 minutes of sales, while another sold 200,000 units by daybreak Tuesday.
Moore said in total, $78 million of the $100 million came from pre-sales. There are two versions of the game, the regular edition for $49.99 and a "Collector's Edition" in a custom case with a "making-of" DVD for $54.99.
Analysts expect "Halo 2" to sell a total of about 10 million units, with some projecting up to half of those sales coming in November. The original "Halo" sold 5 million units and remains the best seller on the Xbox to date.
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