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ruby
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Mar 27, 2006, 8:34 PM
Post #1 of 1
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Brain Age Training for Seniors, Nintendo DS
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"Brain Training for Adults" — a number and puzzles game that Nintendo says can stimulate the brain, and old people love it. The game, played on the company's hand-held DS console, is part of an effort by Nintendo to broaden its customer base amid falling profits.
Brain Training puts players on a daily regimen of number games, word puzzles and reading exercises designed. It also lets players test their intelligence levels through IQ-type quizzes. It saves the results so progress can be tracked or compared with others.
The game has sold 3.34 million copies since its May 2005 launch. That has helped fuel the popularity of the dual-screen DS console, which has sold more than 6 million units in Japan since its December 2004 release.
Even some hospitals have even started putting Nintendo DS units in waiting rooms and wards for patients. Doctors at the hospital even recommend elderly people purchase the console to stimulate their brains regularly at home, and watch patients playing the game as an informal method of diagnosis.
Nintendo now hopes to bring its winning formula overseas with "Brain
Age," an English language version of the brain training game.
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