mobmod
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Aug 6, 2005, 1:43 AM
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Dreamworks and Majesco Combine for GBA Games
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Shrek, Shrek 2, and Shark Tale will soon debut on Majesco's Game Boy Advance Video platform. According to a press release, DreamWorks Animation will license its big guns to Majesco. The game company's Game Boy Advance Video uses proprietary technology to fit actual video onto the portable system's tiny cartridges. Until now, television cartoons have composed most of Majesco's portfolio of videos, including Disney's Kim Possible and programs such as SpongeBob SquarePants and Rugrats from Nickelodeon. Each of those video cartridges carried only a few episodes.
The deal may also offer DreamWorks Animation another market to compensate for all the unsold Shrek 2 DVDs whose return hurt the company's earnings prospects. That might be optimistic, but DreamWorks will certainly welcome whatever revenues it can gain from the handheld audience.
Since Game Boy Advance Video has thus far concentrated on animated
fare, Sony retains an advantage. Nevertheless, the introduction of
films like the Shrek series should help Majesco expand this particular
franchise beyond the three million units already sold. Majesco, like
DreamWorks Animation, needs a boost right now -- check out W.D.
Crotty's recent coverage of how the company's equity cratered due to
some bad guidance.
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