Barry
Mr. Do It All
Sep 16, 2004, 2:08 AM
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John Lewis to Launch New Gizmondo Handheld
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Gizmondo Europe announced today that John Lewis, one of the UK's top retail businesses with 26 John Lewis department stores, has agreed to launch the new, handheld Gizmondo device, games and accessories in a majority of its stores, as well as on-line. The deal promotes synergies between Gizmondo's appealing, next generation gaming and multi-entertainment technologies and the strong John Lewis brand that is well-established among Gizmondo's target audience.
Carl Freer, Managing Director, Gizmondo, says: "We are naturally very pleased that many people will see, hear and play the Gizmondo device at the time of launch in a John Lewis department store. Their staff's commitment and enthusiasm for new technologies is impressive and John Lewis's marketing competencies, both in-store and on-line, will be greatly appreciated assets during the launch period and onwards."
Matt Bradbeer, Business Development, John Lewis says: "Gizmondo is the most advanced convergence handheld gaming device to hit the UK market. It has all the features you would expect from a handheld gaming product but also has a host of other functions such as digital camera, multimedia messaging, GPS (Global Positioning), MP3 and film playing capabilities.
"Gizmondo fits perfectly with the John Lewis customer, offering features that would appeal to children and adults alike and complements our existing Audio, TV and Electronics assortments."
The agreement brings together two very different companies with one common aim. Gizmondo is the 21st-century, next generation handheld console, set on challenging the established giants of the gaming world, while John Lewis first opened its doors in Oxford Street, London, in 1864. However both companies realise the extraordinary value of offering customers a completely
new level of experience and virtual lifestyle.
'Colors' is a gang warfare game enabling players to battle for supremacy of their designated environment, utilising Gizmondo's GPS-capabilities and messaging over GPRS. It incorporates a player's physical location into the game itself, creating a unique virtual gaming world that can extend to the off-line world, not forgetting the digital camera to help personalise the
gaming experience even further. Players also have the option to create "crews" or teams with friends and can test their skills against other teams.
The Gizmondo will be appearing at The Best of Stuff 2004 exhibition in November where John Lewis will be exclusively selling products appearing at the show. The Gizmondo device and its games are due for launch in the UK in the fourth quarter 2004 and in North American markets during 2005.
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