Barry
Mr. Do It All
Apr 12, 2005, 9:27 PM
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Gizmondo Incorporate new SMART Adds
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Gizmondo Europe confirmed details of its previously outlined strategy for a new Smart Adds-enabled Gizmondo to retail alongside its standard model. Both will feature the same incredible functionality of console quality gaming, music, movies, messaging, a digital camera, and GPS, but the new Smart Adds Gizmondo will come pre-subscribed to the revolutionary 'added value' service at a compelling RRP of GBP129.
Smart Adds are a method of delivering TV-quality promotions via this mobile device, made possible by the Gizmondo's GPRS connectivity, remarkable processing power, and graphical capabilities. Not available on any other device, Smart Adds are packaged free of charge to an enabled Gizmondo according to the owner's personally selected areas of interest, their gender, age, and location. They come with a massive list of benefits like 20 free music downloads for the first 12 months, video downloads, films, games, and other exclusive content. Some Smart Adds will contain redemption or barcodes that can be shown to a participating retailer for product discounts and free merchandise, whilst the onboard Global Positioning System hardware can even give directions to the nearest store.
No more than three Smart Adds will be sent to one of these enableddevices each day, they're self-deleting to ensure relevance, and because of the sign up process, they're so perfectly targeted they'll make TV advertising look like spam. The Smart Adds themselves will feature anything from new trainers, to video clips of new albums, movie and game trailers, DVD previews, even advi-games direct to the device. Most importantly they're non-interruptive, i.e. a movie or a game will not be interrupted by the Smart Add, only when the user returns to the Home menu will be they be broadcasted to the device. Squarely focused on the MTV generation with similar tones and relevance to that particular audience, owners of this model will not receive ads for washing up liquids, tax return reminders, or stair lifts.
MTV is the world's largest television network and the leading multimedia brand for young adults. Internationally, MTV reaches 400 million households in 164 territories. It has been recognized as the "World's Most Valuable Media Brand" for 5 consecutive years by Interbrand/BusinessWeek, and by the media business as the pre-eminent global youth sales operation, with sales offices throughout the world. Like conventional TV advertising, Smart Adds will fall under Advertising Standards Authority (ASA) rules and regulations. The company is considering voluntary rating via the Broadcast Advertising Clearance Centre (BACC) and similar in each country where Smart Adds will be available.
The Smart Add-enabled device will come in two guises; a standard pack containing the enabled Gizmondo, battery, charger, earbud headphones, USB lead, and a contract free SIM card with GBP5 of credit, and a Value pack containing all the above and plus an extra GBP90 worth of accessories and games. These include Hifi stereo headphones instead of the earbuds, a recordable 128MB recordable SD card containing demos of games, films and music, a free copy of Trailblazer, and a voucher for the first ever GPS game, Colors. The standard Smart Adds Gizmondo pack will retail at an amazing RRP of GBP129 ($245, EUR189) and the Extra Value pack at GBP199 ($375, EUR289), releasing on 22nd April in the UK, and will be available at launch in each territory as the global roll out continues. Final focus testing is being conducted until the end of April, with the full roll out of Smart Adds planned for 2nd May 2005.
Any customer who buys, or has bought, the non-Smart Adds Gizmondo can
choose to upgrade their device, and will receive an electronic voucher
for all the accessories included in the Extra Value Pack (or other
accessories to the same value). The Gizmondo device and its games are
in retail stores now in the UK, and in North American and Continental
Europe markets from Spring 2005.
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