devmod
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Apr 22, 2005, 2:33 AM
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THQ Rounds Deal to promote Juiced
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THQ announced an exclusive deal with Highbury House published Fast Car magazine to support the upcoming launch of THQ's highly acclaimed street racer Juiced for PlayStation 2, the Xbox, and PC CD-Rom.
The deal, which will total over 35 pages of coverage in Fast Car alone and additional support across the Highbury portfolio through email and SMS mobile phone promotions, will centre on a seven month, work in-progress modification of a Mazda RX-7 reflecting the essence of Juiced and the UK car modification scene.
In addition to editorial support, THQ has also signed up as the
official show sponsor of Fast Car for the coming season which will see
Juiced demos, goodie bags and spot prizes handed out at six of the UKs
most high profile car shows exposing the game to over
150,000 modified car fanatics. The activity will start with the April
edition of the magazine and is expected to run through 2005.
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