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The Omniscient
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Apr 1, 2006, 9:46 PM
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Midway NBA Ballers: Phenom
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Midway Games announced that NBA Ballers: Phenom, follow up to the million unit-plus selling NBA Ballers, has shipped for the Xbox and is scheduled to be available on April 5 for the PlayStation 2, Midway also announced that NBA Ballers: Rebound for the PSP system is scheduled for release on May 2.
Backed by a multi–million dollar marketing and promotional campaign, NBA Ballers: Phenom sets a new standard for basketball videogames. The highly anticipated sequel in the NBA Ballers franchise takes flight with even more player customization options and all–new game modes that make NBA Ballers: Phenom the most in–depth and innovative basketball game in Midway's rich basketball history.
NBA Ballers: Phenom Multi-Million Dollar Marketing Campaign includes:
National television advertising campaign on multiple mainstream broadcast and cable networks ESPN, ESPN2, ESPNEWS, TNT, MTV, MTV2, Comedy Central, BET, and Spike TV
SpikeTV’s NBA Ballers Week commenced in April with two (2) NBA Ballers: Phenom–focused episodes of "GameHead" and will continue through launch with integrations across the network's popular programming.
Large presence during 2006 NBA All-Star Weekend included sponsorship of Club NBA music events, product sampling, and giveaways
Aggressive online campaign to top-tier enthusiast and mainstream consumer sites including NBA.com, Gamespot.com, IGN.com, and UGO.com, among others
Print advertising campaign across multiple major video game and consumer publications including FHM, VIBE, Game Informer, and Official PlayStation Magazine
National launch program across all game retailers, where gamers receive
a 16 song NBA Ballers: Phenom Soundtrack featuring video game exclusive
tracks by artists like Jin, Basement Beats, and Phife from a Tribe
Called Quest. (Limited time offer, while supplies last)
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