Electronic Arts Sign 15-Year Deal with ESPN


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Electronic Arts Sign 15-Year Deal with ESPN

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devmod
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Jan 26, 2005, 10:45 AM

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EA has landed a deal with ESPN designed to bolster its dominance in sports games against competitors Sega Sammy Holdings and Take-Two Interactive. (Whom recently joined forces, see the Sega forum for more details.)

The two firms gained ground on EA last fall by co-publishing a football game that sold at the cut-rate price of $20. Take-Two's three-year agreement with ESPN expires at the end of this year, and EA's deal picks up in 2006. Financial terms were not disclosed, but sources suggest EA will pay at least $750 million, with some of the money to be used for commercials promoting the games on ESPN channels.

Take-Two said in a statement that it would continue to publish sports games. The ESPN deal is similar to one last month in which EA reached an exclusive agreement with the National Football League and its players' association. That deal prevents other publishers from making games that include actual NFL teams and players.

(This post was edited by developmod on Jan 26, 2005, 10:45 AM)

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DVG: Video Game Reviews & Cheats Developer and Publisher Forums EA Games

Electronic Arts Sign 15-Year Deal with ESPN