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DVG: Video Game Reviews & Cheats Developer and Publisher Forums EA Games


EA to Develop Arena Football Game

 

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dellite
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Jan 10, 2005, 6:59 PM

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The Arena Football League and Electronic Arts have entered into an exclusive agreement to produce an AFL video game in time for the start of the 2006 AFL season that also allows EA to share in the proceeds of future expansion team sales. Terms of the deal were not disclosed.

Over the next four years and beginning with the 2005 AFL season, EA will partner with the AFL on media and retail marketing, and produce AFL games, the first to be available to consumers at the start of the 2006 AFL season.

This is the first of four sponsor-related partnerships approved by the AFL Board of Directors and is an extension of the industry-changing equity agreement the AFL has with NBC Sports, in which NBC receives a percentage of the increase in AFL team values.

Stay tuned for the latest details as they emerge.