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Feb 13, 2006, 11:10 PM
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Activision and Transformers
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Hasbro and Activision announced a license that grants Activision the global rights, excluding Japan, to develop console, handheld and PC games based on Hasbro's renowned TRANSFORMERS brand. The first game will be arrive July 4, 2007 at the same time as the movie release of TRANSFORMERS.
The announcement of Activision as the global game publisher for the TRANSFORMERS brand marks the beginning of Hasbro's commitment to bring its well-known toy and game brands further into the digital media space. This effort follows the reacquisition of its video gaming rights from Infogrames Entertainment SA in June 2005.
In addition to console, handheld and PC-based games, Hasbro plans to
expand the TRANSFORMERS brand's reach through ring tones, mobile gaming
and a host of other products for gaming fans of all ages.
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